New Arrivals: February 27, 2018

The first day of Spring is just three weeks away, EKU’s Spring break is in just 10 days away, and Madison County Schools‘ Spring Break is just four weeks away! Vacation time is just around the corner and whether you’re hitting the trails, the beach, or taking the family to Disney,  you want to be…

Native Shoes

Native’s vision in both footwear and philosophy, Keep it Lite is a sentiment passed along from soul to sole, the idea that each wander can be made a wonder. Since 2009, they have strived to simplify your day, beautify your environment, and make you and those around you smile through your superlative choice in footwear.…

Southern Fried Cotton

There’s Southern, then there’s Southern Fried…Southern Fried Cotton represents the Southern Fried lifestyle. Being Southern Fried, is combining a pinch of country and a dash of country club, the perfect blend of coastal days and dirt road nights. It’s a spoon full of good ole days mixed with an ounce of present. Add rustic and grit with…

Mephisto Footwear

Mephisto World’s Finest Footwear In 1965 Martin Michaeli founded MEPHISTO with the sole intention and his deep rooted ambition to create the world’s best shoes. When the company founder, Martin Michaeli, created this new type of shoes in 1965, it represented an innovation in the world of shoes. The quick-tying hiking and casual shoes with their…

Sun San Shoes by Salt-Water

As a way to cope with leather shortages in World War II, Walter Hoy started making his sandals using the scrap leather left over from making military boots.  Word soon spread and before long, families from all over St. Louis, were asking if Walter could make sandals for their kids. Seventy years on and Hoy shoes’…

New Arrivals: February 13, 2018

Happy Valentine’s Day from the staff at Soft Shoe! We are getting ready for the warmer weather with promoting our new Spring inventory with sandals, flip flops and colorful tees. We also have a growing inventory of handmade, locally made, trendy jewelry that won’t break the bank but will add some bling to your favorite…