As a local business all of our customers are in our local area, and the community we share is what Soft Shoe is all about. We sponsor several local events and programs that enrich the community we are blessed to be a part of. If you see the Soft Shoe tent at a 5K or any type of event, stop by and say Hello. We love to see our customers outside of the store too!
North Face Winner!

Our 2nd Free North Face winner of the season just claimed her prize! Jessica entered our raffle at Power of Pink at the Richmond Athletic Club on Saturday. In total, the jacket raffle alone raised $210 for the Starfish project. Kudos to Richmond Athletic Club for the awesome event and all the hard work it […]
Read More- Posted by
Adam Griggs
- Posted in Community Outreach
Oct, 15, 2015
1 Comment.
Paint the Town Pink
- Posted by
Adam Griggs
- Posted in Community Outreach
Oct, 14, 2015
No Comments.
Paint the Town Pink
- Posted by
Adam Griggs
- Posted in Community Outreach
Sep, 18, 2015
No Comments.
Richmond City Fest 2015
- Posted by
Adam Griggs
- Posted in Community Outreach
Sep, 17, 2015
No Comments.
Christmas 2014 video
Have a Merry Christmas!!!
Read More- Posted by
Adam Griggs
- Posted in Community Outreach
Dec, 18, 2014
No Comments.
North Face Giveaway!

We are excited to give a FREE North Face Osito Pink Ribbon Jacket to a Paint the Town Pink Supporter! The winner will have their choice of the three colors being modeled in the picture by the lovely ladies of the Baptist Health Mammography Department! Click here to see more of the Soft Shoe North […]
Read More- Posted by
Adam Griggs
- Posted in Community Outreach
Oct, 08, 2014
24 Comments.
Paint the Town Pink Shirts coming September 19th

Remember when we gave away a FREE North Face jacket last year during Paint the Town Pink? We’re going to do that again!
Read More- Posted by
Adam Griggs
- Posted in Community Outreach
Aug, 28, 2014
No Comments.
EKU Color of Maroon 5K

Last November, EKU Campus Recreation brought the very first “color run” to Richmond. We enjoyed seeing the participants start the race in clean shirts and cross the finish line covered in a variety of neon powders. The November race attracted and entertained more than a thousand racers and donated a portion of its proceeds to The Special Olympics […]
Read More- Posted by
Adam Griggs
- Posted in Community Outreach
Nov, 07, 2013
No Comments.
Paint the Town Pink

Go Pink with us! We have been fortunate enough to have participated in Paint the Town Pink for the past 2 years and plan to continue this year! This awesome local campaign is operated by Baptist Health Richmond and raises money for local cancer charities. Look for more info on the 2014 campaign as October approaches!
Read More- Posted by
Adam Griggs
- Posted in Community Outreach
Oct, 07, 2013
No Comments.
NEW ONLINE STORE!!
Foot Health Guarantee
When you purchase a pair of Aetrex Lynco Orthotic Insoles, we offer a 30 day unconditional comfort guarantee. If you are not satisfied for any reason, bring your Lynco Insoles back to Soft Shoes for a full refund within 30 days of purchase. [More Info]