Call us  (859) 623-8561

805 Eastern Bypass #8
Richmond, KY 40475

Mon–Fri: 10:00am – 8:00pm
Sat: 9:00am – 8:00pm
Sun: 1:30pm – 6:00pm

Featured Products and GIVEAWAY: May 10th, 2017

Welcome back to our weekly Featured Products section! Check in often to see our latest additions, sale items, new brands, great new looks for the season, and also for your chance to win some pretty amazing giveaways! To see our products in person, view our full selection, try them on, and get pricing or more information, we invite you to visit our store conveniently located in Richmond KY, right off Interstate 75, exit 87 … on the Eastern Bypass, right across the Ford Dealership. Our address is 805 Eastern Bypass, Richmond, KY 40475 [MAP IT]

May 10th:

Hello again friends. We hope everyone had a fantastic Derby weekend and that your week is off to a great start. Speaking of great starts, we’d like to wish a big congrats to last weeks winner, Celia San Juan! Stop by our Richmond location anytime to pick up your gift card!

We are at it again today, with yet another GIVEAWAY. For your chance to win your own $25 Soft Shoe gift card, simply follow these simple steps:

1)leave a comment below telling us what you’d use your gift card for and

2)share this post on any social media network of your choice.

The winner will be selected at random and must be able to pick up their prize at our Richmond, KY location. You have until this Sunday at midnight to enter and the winner will be announced next Wednesday, the 17th, on our next Featured Products post. While you’re here, check out the great gifts for mother’s day that we’ve rounded up and featured below. Best of luck to all!


SKECHERS Performance Go-Walk 4 A.D.C.

Get your (or moms) step on in the SKECHERS® Go Walk 4 – A.D.C. walking shoe! One of our best sellers for mom.

  • Easy lace-up closure.
  • Breathable jersey knit fabric uppers.
  • Stabilizing synthetic overlay at toe, instep, and heel.
  • Quick-Fit Portal at heel for an easier on and off.
  • Cushioned, breathable Goga Max® foam insole.
  • 5GEN® midsole cushioning provides high energy return with each step.
  • GO Pillars midsole and outsole technology supplies anatomically correct arch support and shock absorption.
  • Multi-directional traction outsole.

Birkenstock Arizona Sandal

No need to ponder−choose the timeless and classic appeal for mom with the Arizona sandal!

  • Leather or Borko-Flor™ upper features adjustable straps for a durable exterior and custom fit.
  • The leather-lined, contoured footbed will mold to the shape of your foot creating a custom footbed that supports and cradles your each and every step.
  • Raised toe bar is designed to encourage the natural gripping motion of your feet, exercising your legs and aiding circulation.
  • Neutral heel profile and deep heel cup keeps the natural padding of your foot where it belongs, under the heel, distributing your body weight more evenly.
  • Flexible EVA outsole offers lightweight, shock absorbing support with lasting durability.
  • Dual layer Jute: top wicks away moisture while the bottom adds strength and makes resoling easy.
  • You will enjoy your Birkenstock® sandals for years because they can be repaired, resoled or even completely renewed.

Brooks Launch 4 Running Shoe

This brand is a member of the Sustainable Apparel Coalition.

  • Predecessor: Launch 3.
  • Support Type: Neutral.
  • Cushioning: Lightweight, flexible response.
  • Surface: Road.
  • Differential: 10 mm.
  • 3D Fit Print upper technology applies strategic stretch and structure for a better fit and feel.
  • Air mesh fabric upper provides optimal breathability and moisture management.
  • Lace-up closure.
  • Padded tongue and collar.
  • Soft fabric lining supplies a great in-shoe feel.
  • Removable Engage footbed.
  • Full-length S-257 Cushsole midsole compound utilizes an insole board for increased plush and flexibility.
  • BioMoGo DNA midsole supplies long-lasting cushioning, and features an environmentally-friendly build that breaks down 50 times quicker at the landfill, compared to similar midsole materials.
  • Midfoot Transition Zone and heel Segmented Crash Pad work together for quicker heel-to-toe transitions.
  • Improved U-Groove encourages the heel to find its natural motion path.
  • Blown rubber in the forefoot for an extra-springy toe-off.
  • Abrasion-resistant HPR Plus rubber throughout the outsole delivers long-lasting durability.
  • Universal Contoured platform.

Simply Southern “Beautiful” Tee

One of our best sellers, our shirts from Simply Southern are a win win with any true southern lovin’ mama. She’ll be thrilled to show off her southern pride in the fun, feminine and funky designs we have to choose from. One of our personal favorites for mom is the “beautiful” tee shown here. Pop in to see our large selection of styles and colors!




Simply Southern Jewelry

This just in! New jewelry arrivals from Simply Southern are here! Keychains, necklaces and more are now available and going fast. Trendy, feminine, meaningful and affordable our selection of Simply Southern jewelry is yet another great option to show mom how much you care and appreciate all she is, does and will continue to be this coming mothers day!



Gift Cards!!!

Remember, if you are having a hard time deciding what to get for mom, a Soft Shoe Gift Card is the gift that ALWAYS fits! Stop by to pick one up today!



If you’re interested in any of the above products, visit our store during business hours or call our store:


805 Eastern Bypass #8
Richmond, KY 40475

Monday – Friday: 10:00 AM – 8:00 PM
Saturday: 9:00 AM – 8:00 PM
Sunday: 1:30 PM – 6:00 PM

6 Responses so far.

  1. Barbara Terrill says:

    I want to buy a pair of sandals.

  2. would use it on a new pair of shoes or shirt would love to win !!!!

  3. Brook Tillett says:

    I would use it toward a new pair of Brooks. I love the ones above!

  4. Shauna Jones says:

    Toss up between the shoes and the tshirts!!

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