FITS® = True Americana
FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.
FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family.
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We want to be the only socks in your sock drawer. At FITS® we’re building socks for every aspect of your life utilizing innovative technology, premium materials and our unmatchable, patented, Full Contact® System:
1/ Full Contact Cuff®
2/ Dynamic Toe Cup®
3/ Heel Lock®
FITS® are made with superior fibers to ensure the perfect fit and maximum performance and comfort. Merino Wool is a naturally anti-microbial, moisture wicking, fire-resistant fiber; truly one of nature’s most superior and versatile fibers. How can you beat natural Merino wool? You can’t… but you can get pretty close if you try hard. FITS® Omega Performance Yarn™ is a blend of complementary deniers of yarn designed to move moisture, breathe in any condition and stay dry doing it. Try a pair constructed of FITS® Omega Performance Yarn™ and see if you don’t agree that this is the best synthetic sock you have ever had on your feet.