FITS® = True Americana
FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.
FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family.
Click here for exclusive discounts for service members!
We want to be the only socks in your sock drawer. At FITS® we’re building socks for every aspect of your life utilizing innovative technology, premium materials and our unmatchable, patented, Full Contact® System:
1/ Full Contact Cuff®
2/ Dynamic Toe Cup®
3/ Heel Lock®
FITS® are made with superior fibers to ensure the perfect fit and maximum performance and comfort. Merino Wool is a naturally anti-microbial, moisture wicking, fire-resistant fiber; truly one of nature’s most superior and versatile fibers. How can you beat natural Merino wool? You can’t… but you can get pretty close if you try hard. FITS® Omega Performance Yarn™ is a blend of complementary deniers of yarn designed to move moisture, breathe in any condition and stay dry doing it. Try a pair constructed of FITS® Omega Performance Yarn™ and see if you don’t agree that this is the best synthetic sock you have ever had on your feet.
