SmartWool® is an apparel brand whose products are inspired by living and playing in the rugged Colorado Rocky Mountains. They offer year-round technical clothing for an active life lived in unpredictable mountain climates. All products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort and performance through smarter, more capable products that allow mountain athletes to do what they love to do longer.
They believe in the power of comfort. Simply put, it’s the belief that as long as you’re comfortable, you can do anything you put your mind to. Our lives and experience have given us a real understanding of what comfort means to a body in motion, and they’ve made it our mission to use this knowledge to help you better enjoy the outdoors. Staying comfortable all day, every day.
At the heart and soul of every SmartWool product is the amazing fiber they use: nature’s finest Merino wool. Used properly, they think it’s the best fiber available for outdoor apparel – manages moisture better than cotton, smarter than synthetics and more comfortable in any weather condition.
In Smartwool’s hands, it becomes extraordinary.