Walk. Run. Stand. Move.

Live life comfortably at Soft Shoe
Take a Walk in our Shoes

Relax. Breathe. Be Mindful.

A yoga class for every body, every style, every day.
Welcome

Soft Shoe ... much more than a shoe store!

Shoes, Apparel, Accessories, Orthotics & Insoles … for men, women and children!  With a focus on foot health, comfort and quality, we only choose brands that we are confident that they will not only look good but feel good on your feet.

We are a family owned, small business, locally owned and operated, and have been serving Central and Eastern Kentucky since 1983.  Since 1987, we have been in our current location on the EKU By-Pass. As our business and customer base has grown, so has our selection. By the beginning of 2014, Soft Shoe’s brand selection has grown to include over 100 brands of footwear for women, men, and children.

About Soft Shoe

Our Brands

We only carry brands we can recommend, we can sell with confidence and we wear ourselves.

Hoka One One

Buy a Pair of HOKA Shoes & Experience the Difference. Why Run When You Can Fly? Shop Now. More Cushion. More Running. Shop the Latest in HOKA® Shoes, Apparel, and More.

Ugg

It’s always UGG® season. Find the perfect boots, slippers, sneakers, and sandals to complete your look – from statement fluffy platforms to cozy house shoes, we have you covered.

Birkenstock

Consciously Healthy Shoes.  BIRKENSTOCK, with its premium quality products, creates a reasonable alternative for those who place value on function and quality.

Brooks

We believe in the transformative power of a run. Our shoes, gear, and experiences all have a singular goal in mind. We want to make sure each run is better than the last — a simple enough principle that guides every design and engineering choice we make.

See our Brands

What We Do

We enjoy finding the right pair of shoes for each customer, one pair at a time. It’s the personal attention to each customer that sets us apart. With over 100 brands of footwear, we have what you need in style, comfort, use and fit.

What We Sell

We are so much more than shoes … we are foot health with quality brands of footwear, socks and insoles … we are fashion with clothing, apparel, outerwear and KY branded tees … we are fun with jewelry, bags and accessories … we are our customers and our customers come first!
Shoes, Sandals and Boots
Aetrex, Birkenstock, Clarks, Crocs, Keen, Sofft, Madeline, Pikolinos, Spring Step, Skechers and Vionic
Work & Steel Toe Boots
Ariat, Cat, Magnum, Rocky, Timberland, Timberland Pro, Thorogood and Wolverine
Running & Athletic Shoes
Brooks, Hoka One One, Nike, New Balance, Skechers, Spring Step
Bags, Apparel & Jewelry
Simply Southern, Mudpie, Southern Fried Cotton, Tru Luxe, Southern Marsh & more.
Insoles & Inserts
Our Aetrex Foot Scanner measures pressure, sizing, gait, and pronation to ease pain and stress on your feet. Get a FREE foot scan today.
Children's Shoes
Small happy feet provided by Crocs, Keds, Joyful Little Soles, Merrell, Native, Nike, Saucony, See Kai Run, Stride Rite and more.
See our Inventory

Our Focus on Foot Health

Combined with superb customer service, our brand selection sets us apart from any other shoe store you visit.
Get Healthy Feet

We provide choices.

Shoe choice can affect your whole body, not just your feet.  
View our Brands

Shop Small

Whether you’re searching for something cute, something comfortable, or something rugged, we’ve got you covered!
  • A large collection of trendy, affordable, and quality shoes of all the best shoe brands.
  • A focus on foot health with our FREE foot scans utilizing our latest 3D technology foot scanning system by Aetrex
  • Knowledgeable and friendly staff that focuses on taking care of our customers and do everything we can to send them our the door happy.
  • Shop Small and Shop Local with Soft Shoe, as we employ local, give back to local charities and causes, and support our local economy.
  • In addition to shoes, we offer quality apparel, bags, accessories and jewelry making us a one-stop fashion boutique.

What our Customers are Saying ...

For six years, Soft Shoe has won Footwear Insight’s national GOLD MEDAL SERVICE AWARD for “Outstanding Customer Service” … in 2016, 2017, 2018, 2019, 2021 & 2022
Thomas O’Brien
Google Review

“I love Soft Shoe!! Always a smiling face in there and lots of awesome merch!!!! Love the t-shirts!!” – Thomas O., 5 Star Google Review

Ladonna King
Google Review

“Soft Shoe never disappoints! I always have kids in my house that needs shoes. I can walk right in and grab a variety of brands and most of the time hit the sale rack for additional savings. They also have a rewards program where you earn money towards future purchases.” – Ladonna K., 5 Star…

Letisha Morris
Google Review

“Everyone is always helpful in finding what I am looking for and in the right size.. they also give back to the community and I love that they do that.” – Letisha M., 5 Star Google Review

Jenn Gray
Google Review

“I love that it’s a locally owned business!! They have a great selection, staff is super friendly and their prices are hard to beat!” – Jenn G., 5 Star Google Review

Mary Miller
Google Review

“Great business. Always giving back to the community. Great selection of products at great prices.” – Mary M., 5 Star Google Review

April Adams
Google Review

“Always great service, friendly faces and excellent selection of shoes, socks, clothing and accessories!” – April A., 5 Star Google Review

Fashion, Comfort & Quality

Yes, you can have all of the above in one shoe.