"Visited the store for the first time since moving to Richmond 10 years ago. Not only impressed by the selection of quality brands, the prices, the sales but the customer service was outstanding and uncommon these days. We were greeted at the door, and Sandra helped my son find the perfect pair of Sperry's in the size and style he wanted. They also provided socks because we forgot to bring some. They were kind to him and made him feel comfortable. The prices were amazing and tons of sales throughout. I will be back!" - Nicole Mueller, Facebook 5 stars

"I love Soft Shoe! The employees are so great and have great customer service. They go out of their way to help you. They also work with you and do everything they can to make the customer happy and satisfied. This is where my whole family gets their shoes and other clothing attire. My daughter had a shoe malfunction and they not only allowed us to switch the shoes but they allowed her to pick any pair she wanted at the same price value. Abby was the one who assisted us with that and she was so nice. Also, my mother had issues with her shoes and they allowed her to switch them out four different times until she was satisfied. And the quality of the shoes is a whole lot better than anywhere I've ever been. They are durable and they last a long time. What I'm trying to say is Soft Shoe is the best!!! Thanks Soft Shoe!!!" - Bridgette Hubbard, Facebook 5 stars

"I went to Soft Shoe today to buy new shoes for my 20 month old twin grandsons. A daunting task to take on alone. The staff there was so helpful and helped entertain the boys while we tried on different sizes and styles. Our needs were pretty unique and they hung with us until we had two pairs of the perfect shoes. Thanks Soft Shoe staff! I have always loved shopping there for myself, but I'll certainly be back when the boys need shoes again! PS. The new look of the store is great!" - Mona Isaacs, Facebook 5 stars

"Soft Shoe is the best! Don't just take my word for it, stop in and see for yourself. I could shop in there for hours! I just love it and feel comfortable that much!!!" - Margie Purdue, Facebook 5 stars

"I have to confess, often times I stop by Soft Shoe hoping to find a pair of shoes to brighten my day! The staff is so helpful and rarely do I ever walk away barefooted. LOL!" - Pamelan Lydon Woods, Facebook 4 stars