Our apparel and accessories brands including Kavu, The North face, Mudpie, Patagonia, Simply Southern, Southern Fried Cotton, Southern Marsh, True Grit and Tru Luxe
Why choose Soft Shoe
Shoes, Apparel, Accessories, Orthotics & Insoles … for men, women and children!
Outstanding Customer Service
For four years in a row, Soft Shoe has won Footwear Insight’s national GOLD MEDAL SERVICE AWARD for “Outstanding Customer Service” … in 2016, 2017, 2018 & 2019
The Boutique at Soft Shoe
Have you visited Soft Shoe lately? If not, see our large collection of trendy, affordable, and quality apparel, accessories & brand wearables. Brands include Simply Southern, Mudpie, Southern Fried Cotton, Tru Luxe, Southern Marsh & more.
Focus on Foot Health
Meet Albert and get your FREE Foot Scan at Soft Shoe! Albert is the latest 3D technology foot scanning system, by Aetrex. **FOOT HEALTH GUARANTEE** Aetrex Lynco Orthotic Insoles offers a 30 day unconditional guarantee! Return to Soft Shoe for full refund.
Shop Small & Shop Local
Small businesses make a major economic impact especially locally by contribution to local taxes, creating more jobs, offering better customer service and creating a sense of community.
NOW Shop Online
We are excited to announce our NEW Online Store! The same selection, the same quality brand, the same affordable prices and the same customer service but now online to keep our staff & customer safe. Shop Small at Soft Shoe Online.
Quality Brands
Combined with superb customer service, our brand selection sets us apart from any other shoe store you visit. Whether you’re searching for something cute, something comfortable, or something rugged, we’ve got you covered!
Our Product Collections
We are more than just shoes …
Children's Shoes
Our brand of children’s shoes include Ariat, Birkenstock, Chaco, Crocs, Justin Boots, Keds, Keen, Joyful Little Soles, Merrell, Native, New Balance, Nike, Muck Boot Company, Rocky, Sanuk, Saucony, See Kai Run, Skechers, Smoky Mountain Boots, Sperry, Stride Rite, Sun-San, Toms and Under Armour
Socks & Insoles
Our Soles and Insoles brands include Aetrex, Darn Tough, Feetures!, Fits, Powerstep, Smartwool, Sockwell, and Swiftwick.
Our Shoes & Boots Brands
A large selection of high quality footwear for your comfort and value.
Our Testimonials
What Our Customers are Saying …
Extremely helpful
“As a kid I always got my school shoes from Soft Shoe before I went home for the summer after visiting my Grandma. Today I was able to bring my son in for school shoes as we are in town. Kaitlynn was extremely helpful despite one of my boys being picky. She even video called…
Great experience online
“I had a great experience doing online shopping for the first time at Soft Shoe-it was quick & easy! When I went to pick up my shoes, I called them when I got there & within 2 minutes, they were bringing my shoes out to my car. Highly recommend!” – Leslie Ratliff
Extra nice
“This place has about anything you need from the shoes to the outfit!! And the people are always extra nice and helpful!! I would highly recommend everyone to check them out in Richmond Ky!!” – Carla Broughton
Best selection
“I feel they have the best selection of high quality, comfortable walking and work shoes! They offer several ways to help you find the perfect fit for your feet. Love the cozy feel and smiling faces!!” – Susan Harris
Wonderful difference
“I Supinate! There I said it! Yes I’ll admit It! I went in one day and the girl behind the counter helped me! I had been to dr… and a podiatrist…I was hurting so terribly bad and walked in got my new Brooks running shoes and a cushy insole I felt such a wonderful difference…
Soft Shoe work their magic
“Bring your tired, achy feet and let Soft Shoe work their magic. From scanning to recommend a shoe that fits your arches and an insole that will relieve pressure, and even a sock that will give you compression in just the right spot, you will leave feeling better.” – Katie Whittamore, Google 5 Stars
New understanding of my own feet
“Stopped in today to browse for a gift and got a new understanding of my own foot and what proper shoe / insert was really appropriate for me, Keshawn offered me a foot scan and told me in detail where my pressure was held and what style of shoe / insert was best for me,…
Do your feet a favor
“Once you’ve bought shoes here it’ll be very difficult to shop anywhere else! When was the last time you bought cute stylish shoes and thought ‘ these are sooo comfortable I may never take them off’?! The brands they carry are beautifully made shoes. Both men and women should do their feet a favor and…
Love Soft Shoe
“Love Soft Shoe!!! Great variety to choose from, great quality of shoes ( I love the Fly Ladies Shoes for comfort) , and wonderful friendly service! I also love supporting local businesses.” – Gwen Isaacs, Google 5 Stars
Understanding with kids too
“The most knowledgeable and friendly staff I have dealt with when buying shoes. They are very understanding about dealing with kids, too. I have lost count how many shoes I’ve bought from them–great people!” – Mark Ramsay, Google 5 Stars
Friendly and attentive service
“Always friendly and attentive service here. I’m especially impressed at how their insoles have provided me relief from foot troubles. Excellent store altogether.” – Todd Scheler, Google 5 Stars
Very patient
“I don’t know the salesperson’s name that waited on me earlier while I was at soft-shoe, but she was fantastic! I tried on about seven or eight pairs of shoes before I finally made a decision and she was very patient through the whole thing. Thanks for excellent customer service soft-shoe!” – Connie Clayburn, Google…
Feet so much happier
“Lacey was our sales clerk and was very helpful! The store specializes in helping people with foot issues but you don’t have to have a foot issue. We were very happy with our purchases. I love my Hoka tennis shoes and vionic house slippers. My feet are so much happier!” – Diane Palmerton, Google 5…
Best Selection
“I really enjoy shopping at Soft Shoe! They have the best selections of shoes in Richmond. I love the friendly customer service!” – Donna Masters, Google 5 Stars
Knowledgeable staff
“This is the best shoe store in central KY! Their team was super knowledgeable, incredibly friendly, and ensured that my needs were met! Their incredible selection, knowledgeable staff, and great prices make it impossible for me to shop anywhere else! Love Soft shoe in Richmond, KY!!!” – Justin Brewer, Google 5 Stars
Best customer service possible
“Admittedly I am biased because my son works at Soft Shoe, but I have to say that it is the best place in Central Kentucky to shop for shoes and specialty apparel. Charlie Roy insists that the staff of the store give the best customer service possible. So many places now have totally discarded customer…
Staff is so helpful
“I have to confess, often times I stop by Soft Shoe hoping to find a pair of shoes to brighten my day! The staff is so helpful and rarely do I ever walk away barefooted. LOL!” – Pamelan Lydon Woods, Facebook 4 stars
Soft Shoe is the best
“Soft Shoe is the best! Don’t just take my word for it, stop in and see for yourself. I could shop in there for hours! I just love it and feel comfortable that much!!!” – Margie Purdue, Facebook 5 stars
Helped entertain the boys
“I went to Soft Shoe today to buy new shoes for my 20 month old twin grandsons. A daunting task to take on alone. The staff there was so helpful and helped entertain the boys while we tried on different sizes and styles. Our needs were pretty unique and they hung with us until we…
Great Customer Service
“I love Soft Shoe! The employees are so great and have great customer service. They go out of their way to help you. They also work with you and do everything they can to make the customer happy and satisfied. This is where my whole family gets their shoes and other clothing attire. My daughter…
Outstanding Service
“Visited the store for the first time since moving to Richmond 10 years ago. Not only impressed by the selection of quality brands, the prices, the sales but the customer service was outstanding and uncommon these days. We were greeted at the door, and Sandra helped my son find the perfect pair of Sperry’s in…
Photo Gallery
We are so much more than shoes … we are foot health with quality brands of footwear, socks and insoles … we are fashion with clothing, apparel, outerwear and KY branded tees … we are fun with jewelry, bags and accessories … we are our customers and our customers come first!
Frequently Asked Questions
Please read our FAQ before sending us a message.
Can I order online?
Yes you can. We just launched our NEW Online Store at https://thesoftshoe.myshopify.com/. The same great selection, quality brands, affordable prices and customer service, but online for the safety and convenience of our staff and customers.
Do you have a return policy?
Refunds or Exchanges are gladly given on unworn merchandise within 30 days of purchase with original receipt AND box. Returns without receipt or after 30 days will be exchange only. We do not accept returns on worn shoes. The ONLY exception is for boots that include a manufacturer’s 30 day comfort guarantee.
I can't find my receipt, can you look it up?
Our cashiers always ask for your 10 digit phone number when you check out. Your phone number is your account number for our system at Soft Shoe. If you gave us your phone number, we almost certainly have a record of your purchase.
What are your store hours?
Monday – Saturday 10 am – 8 pm, Sunday 1 pm – 6 pm We are always closed on Easter, Thanksgiving Day, and Christmas Day
How often do you receive new shipments?
We receive new shipments of shoes every week day! If there is a size or style that we are missing during your visit, we very well may have it coming in the next day. Check out our Weekly Featured Products section to see the latest styles of shoes, accessories & apparel that have just arrived.
Can I special order?
There are several brands within the store that we are able to special order if your size isn’t in the store. We do not special order styles we don’t carry.
Do you carry multiple widths?
If a shoe in our store is available in multiple widths, we almost always stock them. Narrow widths are often ignored by shoemakers, but we strive to carry as many as possible. Wide widths are far more commonly produced and we literally have hundreds of styles available in wides.
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