Happy Father’s Day from Soft Shoe (GIVEAWAY)

A Tribute to all the Dads in our Lives From the days of Sonora Smart Dodd, (who dedicated the first Father’s Day to her widower veteran father of six children, on June 19, 1910 in Washington state), to 1972 when it was finally declared a national holiday, fathers and their role in the family have come a […]
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Soft Shoe
- Posted in All Blog Posts, Store News
Jun, 01, 2018
59 Comments.
Justin Boots

The History of Justin Boots Their roots go back more than 130 years. Justin® Boot Company has been handcrafting western footwear since 1879 when founder H.J. Justin mastered the craft of boot-making and established our industry-leading western footwear brand. Justin Boots are an icon in western culture and their heritage will always have a presence […]
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Soft Shoe
- Posted in Our Brands, Shoes
May, 29, 2018
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New Arrivals: May 22, 2018

June is just a week away, school’s out and Father’s day is a few weeks away so it’s the time of the year to unwind, relax and dip our toes in the ocean. Our featured items this week have a great line up of fun, comfortable and stylish sandals and fun tees. Get ready for […]
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Soft Shoe
- Posted in Featured Products
May, 22, 2018
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Madeline Shoes

“MADELiNE® Shoes are for all you ladies out there who are audacious, feisty and spontaneous. There’s a time in certain women’s lives when their feminine charms are so potent, they literally rule the world. Daring, impulsive and sexy, these little she-devils charge the night with their feminine energy .. and they do it best in […]
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Soft Shoe
- Posted in Our Brands, Shoes
May, 15, 2018
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Celebrate Memorial Day & the Beginning of Summer (& Chaco Giveaway)

Memorial Day is May 28, 2018 Memorial Day is an American holiday, observed on the last Monday of May, honoring the men and women who died while serving in the U.S. military. Originally known as Decoration Day, it originated in the years following the Civil War and became an official federal holiday in 1971. Many […]
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Soft Shoe
- Posted in All Blog Posts, Store News
May, 15, 2018
1 Comment.
Smoky Mountain Boots

Smoky Mountain Boots is a wholesale Company with distribution in the US, Canada and several other countries. Our quality and large selection of boots has contributed to our growth. We offer the service and quality you deserve. Successful products are born out of a need in the marketplace. The Smoky Mountain line is the result […]
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Soft Shoe
- Posted in Children, Our Brands
May, 09, 2018
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New Arrivals: May 8, 2018

May is the month of celebrating the moms and grandmothers of our lives, a time to celebrate the end of the school year, to congratulate our graduates and to take new journeys as Summer vacation plans begin to take shape. In each of those various memory-making occasions, we want to look stylish, feel comfortable and […]
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Soft Shoe
- Posted in Featured Products
May, 08, 2018
4 Comments.
New Arrivals: April 24, 2018

May is almost here and so is the time for making plans for Graduation, Summer Vacations, and even Stay-cations! Soft Shoe is in step with all your Summer journeys regardless of how far you go or even if you decide to stay home and explore the beautiful Bluegrass. This week’s featured shoes will bring comfort […]
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Soft Shoe
- Posted in Featured Products
Apr, 24, 2018
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Walk a Mile in David’s Shoes of Run Richmond

About David: David is a manager at Kentucky Printing, who is on his feet 6-8 hours per day. David is also an avid runner and founder of a local run group in Richmond KY, called Run Richmond. While training he averages 15-20 miles a week, and 5-10 miles of running throughout the rest of […]
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Soft Shoe
- Posted in All Blog Posts, Walk a Mile Series, Walk a Mile Video Series
Apr, 11, 2018
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New Arrivals: April 10, 2018

Okay, although the experts swear it is Spring, the snow and cold weather persist regardless of what the calendars say and I know I’m not alone when I say that I am ready for Spring weather to finally arrive. And even though today is still in the 50’s, the forecast shows 70’s by the end […]
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Soft Shoe
- Posted in Featured Products
Apr, 10, 2018
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NEW ONLINE STORE!!
Foot Health Guarantee
When you purchase a pair of Aetrex Lynco Orthotic Insoles, we offer a 30 day unconditional comfort guarantee. If you are not satisfied for any reason, bring your Lynco Insoles back to Soft Shoes for a full refund within 30 days of purchase. [More Info]