Cooler and much more fall appropriate weather is here and we couldn’t be happier! Check out some more of our new, cool-weather favorites below! We’d love to know which item are you dying to wear?

Heading into mid-October already and we have some gorgeous new arrivals in just in time for the fast-approaching holiday season. Get a jump start on your holiday shopping or indulge in some self-love with the goodies featured below! Also be sure to take advantage of our True Grit GIVEAWAY this month on Instagram. Head on […]

Hurray! October is finally here and along with it fall seems to have finally arrived! We have so many great fall arrivals pouring in daily and are “falling’ in love with each and every one. heck out some of this weeks favorites below and stop by to see our entire selection of boots, apparel, jewelry […]

Fall is officially just a few days away and we are more than ready to step into the new season. Think campfires, hiking, sipping on pumpkin spice lattes and best of all snuggling up in long sleeved Simply Southern shirts and this seasons most stylish and comfy footwear! Check out some of our favorites below […]

It may not officially be fall just yet but with the chilly mornings and evenings, rainy and crisp cool blue skies it sure feels like it’s here to stay. We’ve got a ton of fresh new fall arrivals in this week just in time for the season. Check out this weeks favorites below!

We hope everyone had a fabulous holiday and had a blast sending off Summer this past weekend. Now that Fall is unofficially here temperatures are already dropping, days are already getting shorter and nights a little longer and we are finding ourselves reaching for our sweaters and booties! Embrace the new season and check out […]

Labor Day weekend is just days away and we’re ready to send off the unofficial end of summer with a bang! With cooler fall-like weather already greeting us in the mornings and evenings it’s definitely starting to feel like that time of year. Sharing a few of our favorite pieces that are great for seamlessly […]

This week your friends at Soft Shoe would love to extend a big warm welcome to  the EKU class of 2021! We wish you an amazing first week and are looking forward to meeting you soon! Whether you need athletic wear, EKU apparel to show off your Big E pride or cute, trendy and stylish […]