Call us  (859) 623-8561

805 Eastern Bypass #8
Richmond, KY 40475

Mon–Fri: 10:00am – 8:00pm
Sat: 9:00am – 8:00pm
Sun: 1:30pm – 6:00pm

NEW Arrivals: August 20, 2018 (& Coupon)

Wishing all our Kentucky students a successful year at school!

School is in session for most of our Central Kentucky students as of today, and we area also excited to welcome back our EKU Students!! Now the real fun begins, for students and parents, as we run back and forth to class, school events, sports games, extracurricular activities and play dates.  We want to keep our students and parents in step and in style as they begin their fall semester, so this edition of NEW Arrivals has a focus on comfort and quality running and walking shoes (including three new Brooks styles) and cute Simply Southern shirts for our moms!

*Don’t miss extra savings with our Back To School Coupon (at bottom of this post) – Expires 8/31/18!


Nike Boys’ Air Max Sequent 3 Running Shoes

The Nike Air Max Sequent 3 Big Kids’ Running Shoe combines a Max Air unit in the heel, soft foam cushioning and grooves on the sole for a smooth heel-to-toe step. Benefits include:

  • U-shaped Max Air unit mirrors the shape of your heel for a cushioned feel
  • Mesh material for lightweight breathability
  • Grooves along the sole let your foot flex naturally
  • Foam cushioning for comfort
  • Shown: Black/Dark Grey/White/Metallic Hematite
  • NIKE AIR MAX ORIGINS:  Nike’s revolutionary Air-Sole unit made its way into Nike footwear in 1978. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.

** At Soft Shoe, we have a large selection of Nikes 30-50% OFF, (for women, men and children). **


Brooks Ghost 11 Women’s Running Shoes

Neutral Cushion Running Shoes that are Soft. Smooth. Light. Now softer, smoother, and lighter.

  • What’s New?  DNA LOFT heel crash pad for softer landings.
  • Balanced, Soft Cushioning:  BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and durability, yet feels lighter than ever.
  • Smooth, Stable Ride:  No matter how your foot lands, our Segmented Crash Pad—an integrated system of shock absorbers—will cushion every step and stride for smooth heel-to-toe transitions.
  • Soft, Secure Fit:  By placing stretch and structure where you need it most, the newly engineered mesh upper practically disappears on your foot.
  • Forefoot Flexibility:  Omega Flex Grooves optimize forefoot flexibility.
  • Breathable Upper:  The Gore-Tex® version provides a waterproof, breathable upper.

Brooks Levitate  2 Women’s Road Running Shoes

Neutral, Energize Running Shoes where you will experience infinite energy.

  • What’s new?  The Achilles Guard, soft foam wrapped in faux-suede, protects the Achilles Tendon,  Soft and stretchy Fit Knit heel collar wrap,  Integrated knit eye stay for adjustable fit, and Crystal rubber outsole.
  • Energized Cushioning:  Brooks’ most responsive midsole, DNA AMP, does more than cushion. It controls, captures, and returns your energy to help fuel your run.
  • Quick Transitions:  Your energy reserves aren’t unlimited. So our engineers stepped in to create a flexible, arrow-point pattern on the outsole to help you move from heel to toe quickly, without losing energy.
  • Intuitive Fit, Incognito Comfort:  Comfort goes stealth mode inside the sleek, adaptable Fit Knit upper. Hidden features include a heel wrap and an ultra-soft heel tab to shield your Achilles from irritation.
  • Maximum Comfort:  An internal bootie maximizes in-shoe comfort.
  • Heel Collar: The covert wraparound heel collar treats your feet to plush comfort.
  • Heel Tab: A sueded heel tab protects your achilles from irritation.

Brooks Glycerin 16 Running Shoes

Neutral, cushion, Softness wrapped in comfort, inside plushness, laced around your feet.

  • What’s New?  DNA LOFT full-length midsole for an ultra-soft feel and ride;  Engineered mesh for breathability, flexibility and support;  Two-way stretch bootie for an adaptive fit.
  • Balanced, Soft Cushioning:  Brooks brand-new DNA LOFT cushioning is engineered to provide a luxurious feeling underfoot without losing responsiveness and durability.

  • Plush Transitions: The DNA LOFT transition zone makes every move from heel to toe feel incredibly soft and smooth.

  • Plush Fit:  If your feet could speak, they’d thank you. Our newly engineered 3D Fit Print mesh upper and internal stretch bootie surround your foot in softness, expanding and contracting with your stride. 


Simply Southern Short and Long-Sleeved Shirts for Women

Made with a cotton jersey knit fabric, this crew neck short sleeve shirt boasts a durable build and remains comfortable for all-day wear. The screen-printed Simply Southern® logo on the front reps your favorite brand, while the turtle graphic on the back is sure to make a bold statement.


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An little extra incentive:  Back to School Savings Coupon!

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