Call us  (859) 623-8561

805 Eastern Bypass #8
Richmond, KY 40475

Mon–Fri: 10:00am – 8:00pm
Sat: 9:00am – 8:00pm
Sun: 1:30pm – 6:00pm

New Arrivals: July 10, 2018

We’re back from a short break! After a month off due to vacations, graduations and holidays (Father’s Day & Independence Day), we are resuming our monthly “New Arrivals” to showcase our new inventory for the season. At Soft Shoe, we select only the highest quality brands of shoes that not only look great and but feel great, or as we say, “Good Shoes take you to Great Places.” And we’d also like to introduce our growing and popular apparel line, which we’re having a hard time keeping in stock. New items arriving daily!

This is the season that we make time to explore our beautiful ol’ Kentucky home, as well as beyond our borders, so visit Soft Shoe in Richmond to find comfortable shoes & apparel as you unwind, relax and de-stress.

Celebrate the lazy days of July:

  • July 15th is National Give Something Away Day & National I Love Horses Day ?
  • July 17th is World Emoji Day ? ?
  • July 19th is Get to Know your Customers Day – We’d like to get to know your story as we Walk a Mile in your Soft Shoes.  ?
  • July 21st is National Junk Food Day
  • July 22nd is the National Parents Day ?
  • July 26th is National Coffee Day ☕
  • July 28th is National Waterpark Day
  • July 29th is National Chicken Wing Day
  • and my favorite National Avocado Day ?
Let’s start with our Featured Shoes this month:

“I firmly believe that with the right footwear one can rule the world.” —Bette Midler

Men’s Chaco® Z/CLOUD Sandals

Want your Classic Sandals with pillow-top comfort? Introducing our travel-ready Z/Cloud series, featuring our same custom adjustable strap system, performance ChacoGrip™ rubber outsole, and a top layer of ultra-soft PU for instant-cushion underfoot. Every pair comes standard with our podiatrist-certified LUVSEAT™ PU footbed for all-day comfort and support. Step in and feel the difference.


  • Polyester jacquard webbing upper wraps around the foot and through the midsole for a customized fit
  • Durable high-tensile webbing heel risers
  • Injection-molded ladder lock buckle


  • LUVSEAT™ dual-density PU midsole
  • Vegan-friendly construction


  • Non-marking ChacoGrip™ rubber compound
  • 3.5mm lug depth


  • Durable and long lasting all-day comfort and
    support certified by podiatrists


  • Upgraded rubber compound
  • New tread designs
  • Optimized for wet traction

Women’s Birkenstock® Yara Birko-Flor Patent Sandal

The BIRKENSTOCK Yara successfully bridges the gap between toe-fastener and sandal. The svelte note of this heelless sandal is accentuated by the fine and slender strap in a stylish patent look. A real eye-catcher is the rear strap that surrounds the ankle in the form of a crosswise support and enables firm grip with an individually adjustable, contrasting metal buckle. A further strap above the instep can also be individually adjusted to the shape of the wearer’s feet using a metal buckle. The additional loop around the big toe is directly attached to the shaft for firm grip and a good fit.

The upper is made of skin-friendly, easy-clean Birko-Flor®. The underside is lined with an exceptionally soft and smooth layer of fleece. The open and minimalist design lends this feminine sandal a light and airy appearance and allows the foot to get plenty of fresh air. The anatomically shaped original BIRKENSTOCK cork-latex footbed with a smooth suede lining ensures the comfort for which BIRKENSTOCK is renowned. The ultra lightweight sole is made of abrasion-resistant, highly flexible synthetic EVA and supports the natural rolling motion of the foot. The sole possesses excellent shock-absorption properties and cushions every step, which helps to safeguard the joints and make walking a pleasure, even on hard surfaces.

  • Anatomically shaped cork-latex footbed
  • Upper: Birko-Flor® with patent finish
  • Lining: suede
  • Sole: EVA
  • Details: two adjustable straps with individually adjustable metal pin buckles
  • Shoe width: slim, normal
  • Heel shape: flat

*HAVE YOU JOINED OUR BIRKENSTOCK GIVEAWAY YET?  If not, you have until July 14, 2018 at 11:59pm!  


Women’s Naot® Verbena Sandal

The Verbena is a  beautiful transitional sandal with a full padded upper. The contrasting ankle strap features a faux buckle hook & loop closure for accessibility & adjustability. Naot’s removable, anatomic cork & latex footbed is wrapped in pampering suede and molds to the shape of the foot with wear. The Bloom Collection features a 1.75” polyurethane sole which is extremely lightweight, and durable. This shoe is in Coffee Bean/Ink Leather.

Footbed:  Scandinavian
Fit:  Medium width
Sole:  1.75” Polyurethane

See our in-house model, Katie wear the Naot® Verbena sandals with several Soft Shoe outfits:

Naot® Sandals – Perfect for Summer.  The Naot® uniquely engineered insoles are a blend of natural latex and cork that are designed to replicate the shape of the foot, just like the footprint we leave when walking the sand.  Here are more styles we carry:

Soft Shoe’s Summer Apparel

“Clothes mean nothing until someone lives in them.” —Marc Jacobs

And now let’s take a peak at our current Apparel inventory. Remember the inventory is moving fast, so check the store to see what styles/sizes are in stock:

An little extra incentive:  Summer Savings Coupon!

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