Our commitment is to serve not just the customers who come to our store, but also the community we depend on and love so much. Our mission is to provide unique, exciting, and top brands while also providing resources to local non-profits and community partners.
Testimonials
See our Customer Reviews
“I love Soft Shoe!! Always a smiling face in there and lots of awesome merch!!!! Love the t-shirts!!” – Thomas O., 5 Star Google Review
“Soft Shoe never disappoints! I always have kids in my house that needs shoes. I can walk right in and grab a variety of brands and most of the time hit the sale rack for additional savings. They also have a rewards program where you earn money towards future purchases.” – Ladonna K., 5 Star…
“Everyone is always helpful in finding what I am looking for and in the right size.. they also give back to the community and I love that they do that.” – Letisha M., 5 Star Google Review
“I love that it’s a locally owned business!! They have a great selection, staff is super friendly and their prices are hard to beat!” – Jenn G., 5 Star Google Review
“Great business. Always giving back to the community. Great selection of products at great prices.” – Mary M., 5 Star Google Review
“Always great service, friendly faces and excellent selection of shoes, socks, clothing and accessories!” – April A., 5 Star Google Review
“The best place to get shoes for the whole family. Let them fit your foot for the correct size, correct insole and choose the best shoes..” – Carolyn M., 5 Star Google Review
“I can always find shoes for all occasions here. They have a wide selection in every style.” – Lisa W., 5 Star Google Review
“This is our go to local shoe store! My husband has bought work boots here for our entire marriage(13 years)! I’ve shopped here since I was a kid! Their clearance section is always a hit! And the absolute best customer service you’ll find! On top of all that, they always give back to the community!…
“Love the time that each staff member takes with the customer when trying on shoes and they do not rush you to purchase unless you feel comfortable and love the shoes” – Jill H., 5 Star Google Review
“One of the best shoe stores I’ve been too! Excellent service, wonderful hospitality, and always feel at home when I walk in. Highly recommend.” – Tanner H., 5 Star Google Review
“If you’ve never been please take the time and stop in. Great environment even better staff. Huge selection.” – D.S., 5 Star Google Review
“This place is wonderful, always nice atmosphere and lovely people!!! If I would I’d give them100 stars!” – Tonetta H., 5 Star Google Review
“The staff is always friendly and professional with a huge selection of different items. It’s a real local treasure.” – Jon T., 5 Star Google Review
“Such an extensive collection of any and all shoes that you could ever want or need! 5 star service as well!!” – Louanne H., 5 Star Google Review
“Excellent selection of UGG shoes, and other great brands. Always excellent customer service. It took me about 5 try-ons to find the UGG’s I wanted last Sunday, and the lady took the time to help me decide which pair fit best and was very patient as I picked the color I wanted to buy. Always…
“This store is always giving to the community. More businesses need to be as generous.” – Lesia S., 5 Star Google Review
“Always bought shoes for my kids here. Excellent place very clean and professional. Love your salespeople very helpful and yes I will continue to shop there.” – Dot T., 5 Star Google Review
“Very helpful when looking for shoes for my girlfriend. Even scanned her feet to help find the perfect shoes.” – Denver W., 5 Star Google Review
“Brenna was so helpful with my shoes. First time buying OC and she help to make sure I had the right fit. Also got a pair of Shu Shops and they are adorable!!” – Jennifer S., 5 Star Google Review
“We had the best sales girl, Ella! We are both indecisive people and she was so patient and all of the other salesmen were very kind too! Great experience at this store! 100 stars from me!” – Latisha S., 5 Star Google Review
“Every time I’ve come to the store I’ve gotten great advice and one on one care! Thank you Emily for the back and forth till we found the right fit.” – Andy Maier., 5 Star Google Review
“We had the best experience here. Our son has very flat wide feet and the sales woman who helped us was very patient in measuring him and helping us find two pairs of shoes that are a perfect fit! We will definitely be back!” – Angela S., 5 Star Google Review
“Had a great experience today trying to find tennis shoes at Soft Shoes. Reagan, specifically, worked with me extensively until I found the right shoe to help my plantar fascitis. He has a wealth of knowledge about feet and shoes! So pleased with my purchases today! Courtney was also helpful in determining what size OOFOS…
“One of my favorite shoe stores! They have good prices and some good brands. Also love the shirts and some other clothing they carry!” – Kimberly R., 5 Star Google Review
“I’ve shopped at Soft Shoe for years, their always friendly, helpful and kind. Staff is great. Shop local & support our small businesses” – Nicki N., 5 Star Google Review
“Soft Shoe is hands down one of the best shoe stores. You get greeted by every employee whenever you walk in, they have a wide variety of clothing, shoes and much more to choose from! They make you feel like family going into the store and walk out with a smile on your face. Super…
“Soft Shoe has always had the kindest, helpful staff! My family and I love their selections.” – Elisha S., 5 Star Google Review
“From shoe selection, to customer service, Soft Shoe is top shelf. We’ve bought at least a dozen shoes here and never been disappointed!.” – David R., 5 Star Google Review
“I have always purchased high quality footwear at Soft Shoe. Plus, the clothing and earrings offered by the boutique section are always stylish.” – Tammy C., 5 Star Google Review
“Lauren was a HUGE help to me when I needed to find functional but pretty everyday sandals. The price was reasonable and the atmosphere on the store was relaxing and friendly. I’ll definitely come back for more!” – Jennifer E., 5 Star Google Review
“They are great the sales clerk allowed me to go outside and size my elderly father for shoes. I truly appreciate it” – Chesley C., 5 Star Google Review
“Great selection of shoes and more and even better employees – Lauren could not have been more helpful and knowledgeable – can’t wait to be shop there again soon ?.” – Aimee E., 5 Star Google Review
“Great experience as always. Reagan took fantastic care of me. Had my size in the hiking boots I wanted at a price that was $20 lower than what I found at most online stores. Online shopping is good at times but for some things it’s best to be able to try it on and walk…
“One of the best local businesses I’ve had the pleasure of dealing with! Jeremy was amazing to work with and so very helpful! A huge asset to our community!” – Brent W., 5 Star Google Review
“I rarely buy shoes anywhere other than Soft Shoe. They have a great selection and often have sales on all the name brands. Their staff are always super helpful as well. I’m glad there’s a local business that carries everything I need and I don’t have to shop in Lexington or online to get what…
“Soft shoe is my favorite local store! They carry an amazing variety of shoes, clothes, jewelry. They are always giving back to the community. The staff is amazing!” – Linda B., 5 Star Google Review
“I have bought many shoes and always had the best service from everybody. Great selection of shoes for all needs. Alex was extremely helpful and made sure I was satisfied with my purchase.” – Kaleb H., 5 Star Google Review
“My wife and I went to Soft Shoe on November 12th, 2022. I recently had some health problems so I had a unique shoe requirement. Alex was our salesman and we found him very polite, attentive and knowledgeable. He showed us patience while I tried on several different shoes. We left there very happy and…
“We really are blessed to have a place like Soft Shoe here in Richmond! They have a great selection and the staff have always been super helpful. My review is mainly for the help we’ve had with getting shoes for our kiddos! They have a great selection of styles and colors, and the staff has…
“This place is wonderful, always nice atmosphere and lovely people!!! If I would I’d give them100 stars!” – Toneta H., 5 Star Google Review
“Soft Shoe is such a wonderful place to shop and always values the customers. They do so much for their customers, community and crew. I’m so thankful that my daughter Lauren Woolums is able to be a part of the Soft Shoe team!!” – Kim W., 5 Star Google Review
“I can always find shoes for all occasions here. They have a wide selection in every style.” – Lisa W., 5 Star Google Review
“Head on over to Soft Shoe for a great experience while finding JUST THE RIGHT SHOES! Satica did a great job serving me! She was very knowledgeable, and extremely helpful in helping me find the right shoes for my feet! Thank you, Satica, and thank you Soft Shoe! I LOVE MY SHOES!” – Tina C.,…
“I love Soft Shoe!! Always a smiling face in there and lots of awesome merch!!!! Love the t-shirts!!” – Thomas O., 5 Star Google Review
“Kim helped me today. She was very kind to us. She didn’t follow us around the store but was there when we needed her. Very helpful when we were trying on several different orthidic sandals. We love our t-shirts and sandals. Thank you Kim for your kindness.” – Darlena F., 5 Star Google Review
“Sales clerk Satica taught me the benefits of having arch support in my shoes! Definitely worth the investment. If you are thinking of purchasing shoes or insoles, Soft Shoe has employees that truly have the knowledge to assist you in making your decision!” – Sonia M., 5 Star Google Review
“Incredibly large selection of upscale shoes, and, right now there is a 50% discount section I come to check out on a regular basis.” – Rhonda B., 5 Star Google Review
“Rachel and Jennifer was very helpful and funny people. Loved the atmosphere in the store and around us during our shoe shopping experience. Great staff all around. Thank you for helping us out in every way possible.” – Dondra W., 5 Star Google Review
“The staff is always friendly and professional with a huge selection of different items. It’s a real local treasure.” – Jon T., 5 Star Google Review
“Have always absolutely loved this store. Always find what I’m looking for.” – Frannie L., 5 Star Google Review
“Such an extensive collection of any and all shoes that you could ever want or need! 5 star service as well!!” – Louanne H., 5 Star Google Review
“Very helpful when looking for shoes for my girlfriend. Even scanned her feet to help find the perfect shoes.” – Denver W., 5 Star Google Review
“This is a great place to shop! The staff is very knowledgeable and friendly! The selection they have on quality footwear is out of this world! They give back to the community more than any other business in town! Would highly recommend shopping here to anyone!” – Jodi W., 5 Star Google Review
“Love my orthotics inserts game changer. Elizabeth is a good sales person.” – Mary M., 5 Star Google Review
“Always great service, friendly faces and excellent selection of shoes, socks, clothing and accessories!” – April A., 5 Star Google Review
“Phenomenal and personalized service! Lisa, Charlie, and the staff were so helpful and friendly. They have such a wide variety of good quality footwear. We love this store!” – Peggy P., 5 Star Google Review
“Visited today…Trenton knocked it out of the park on his customer service! If I could rate this visit higher than 5 stars I would…due to the “food baby” entertainment provided by the older lady employee with short gray hair! ?? Walked out with 3 pair of shoes!! Thanks Soft Shoe, you never disappoint!” – Holly…
“Everyone is always helpful in finding what I am looking for and in the right size.. they also give back to the community and I love that they do that?” – Letisha M., 5 Star Google Review
“This store has the best shoes of such high quality. I have had pairs last me fur years. They also have very cute clothes and jewelry. Thanks to Sophia Shepherd for giving great service!” – Sally I., 5 Star Google Review
“We love Soft Shoe! Always friendly and very helpful. Love the deals!” – Lindsey L., 5 Star Google Review
“Friendly Staff, Clean Store and always smiling. Great Deals and always giving back to the community.” – Jeffrey L., 5 Star Google Review
“The best place to get shoes for the whole family. Let them fit your foot for the correct size, correct insole and choose the best shoes.” – Carolyn T., 5 Star Google Review
“I love that it’s a locally owned business!! They have a great selection, staff is super friendly and their prices are hard to beat!!” – Jen G., 5 Star Google Review
“Love the time that each staff member takes with the customer when trying on shoes and they do not rush you to purchase unless you feel comfortable and love the shoes.” – Jill H., 5 Star Google Review
“Brought my daughter in to get some boots, very friendly staff and very helpful. They make you feel welcome my daughter loved her experience at the store, she definitely wants to return.” – Beth R., 5 Star Google Review
“We love Soft Shoe. Trenton was very helpful and friendly! Other staff was helpful in trying to locate styles and sizes. Would recommend this store!” – Jennifer D, 5 Star Google Review
“One of the best shoe stores I’ve been too! Excellent service, wonderful hospitality, and always feel at home when I walk in. Highly recommend.” – Tanner H, 5 Star Google Review
“This is our go to local shoe store! My husband has bought work boots here for our entire marriage(13 years)! I’ve shopped here since I was a kid! Their clearance section is always a hit! And the absolute best customer service you’ll find! On top of all that, they always give back to the community!…
“Soft Shoe never disappoints! I always have kids in my house that needs shoes. I can walk right in and grab a variety of brands and most of the time hit the sale rack for additional savings. They also have a rewards program where you earn money towards future purchases..” – Ladonna K., 5 Star…
“Always bought shoes for my kids here. Excellent place very clean and professional. Love your salespeople very helpful and yes I will continue to shop there.” – Dot T., 5 Star Google Review
“Excellent selection of UGG shoes, and other great brands. Always excellent customer service. It took me about 5 try-ons to find the UGG’s I wanted last Sunday, and the lady took the time to help me decide which pair fit best and was very patient as I picked the color I wanted to buy. Always…
“Need a great pair of socks for a stocking stuffer? Come see us at Soft Shoe. We have lots of Christmas items and it’s also a great place to work! You can apply online.” – Satica M., 5 Star Google Review
“As a kid I always got my school shoes from Soft Shoe before I went home for the summer after visiting my Grandma. Today I was able to bring my son in for school shoes as we are in town. Kaitlynn was extremely helpful despite one of my boys being picky. She even video called…
“I had a great experience doing online shopping for the first time at Soft Shoe-it was quick & easy! When I went to pick up my shoes, I called them when I got there & within 2 minutes, they were bringing my shoes out to my car. Highly recommend!” – Leslie Ratliff
“This place has about anything you need from the shoes to the outfit!! And the people are always extra nice and helpful!! I would highly recommend everyone to check them out in Richmond Ky!!” – Carla Broughton
“I feel they have the best selection of high quality, comfortable walking and work shoes! They offer several ways to help you find the perfect fit for your feet. Love the cozy feel and smiling faces!!” – Susan Harris
“I Supinate! There I said it! Yes I’ll admit It! I went in one day and the girl behind the counter helped me! I had been to dr… and a podiatrist…I was hurting so terribly bad and walked in got my new Brooks running shoes and a cushy insole I felt such a wonderful difference…
“Bring your tired, achy feet and let Soft Shoe work their magic. From scanning to recommend a shoe that fits your arches and an insole that will relieve pressure, and even a sock that will give you compression in just the right spot, you will leave feeling better.” – Katie Whittamore, Google 5 Stars
“Stopped in today to browse for a gift and got a new understanding of my own foot and what proper shoe / insert was really appropriate for me, Keshawn offered me a foot scan and told me in detail where my pressure was held and what style of shoe / insert was best for me,…
“Once you’ve bought shoes here it’ll be very difficult to shop anywhere else! When was the last time you bought cute stylish shoes and thought ‘ these are sooo comfortable I may never take them off’?! The brands they carry are beautifully made shoes. Both men and women should do their feet a favor and…
“Love Soft Shoe!!! Great variety to choose from, great quality of shoes ( I love the Fly Ladies Shoes for comfort) , and wonderful friendly service! I also love supporting local businesses.” – Gwen Isaacs, Google 5 Stars
“The most knowledgeable and friendly staff I have dealt with when buying shoes. They are very understanding about dealing with kids, too. I have lost count how many shoes I’ve bought from them–great people!” – Mark Ramsay, Google 5 Stars
“Always friendly and attentive service here. I’m especially impressed at how their insoles have provided me relief from foot troubles. Excellent store altogether.” – Todd Scheler, Google 5 Stars
“I don’t know the salesperson’s name that waited on me earlier while I was at soft-shoe, but she was fantastic! I tried on about seven or eight pairs of shoes before I finally made a decision and she was very patient through the whole thing. Thanks for excellent customer service soft-shoe!” – Connie Clayburn, Google…
“Lacey was our sales clerk and was very helpful! The store specializes in helping people with foot issues but you don’t have to have a foot issue. We were very happy with our purchases. I love my Hoka tennis shoes and vionic house slippers. My feet are so much happier!” – Diane Palmerton, Google 5…
“I really enjoy shopping at Soft Shoe! They have the best selections of shoes in Richmond. I love the friendly customer service!” – Donna Masters, Google 5 Stars
“This is the best shoe store in central KY! Their team was super knowledgeable, incredibly friendly, and ensured that my needs were met! Their incredible selection, knowledgeable staff, and great prices make it impossible for me to shop anywhere else! Love Soft shoe in Richmond, KY!!!” – Justin Brewer, Google 5 Stars
“Admittedly I am biased because my son works at Soft Shoe, but I have to say that it is the best place in Central Kentucky to shop for shoes and specialty apparel. Charlie Roy insists that the staff of the store give the best customer service possible. So many places now have totally discarded customer…
“I have to confess, often times I stop by Soft Shoe hoping to find a pair of shoes to brighten my day! The staff is so helpful and rarely do I ever walk away barefooted. LOL!” – Pamelan Lydon Woods, Facebook 4 stars
“Soft Shoe is the best! Don’t just take my word for it, stop in and see for yourself. I could shop in there for hours! I just love it and feel comfortable that much!!!” – Margie Purdue, Facebook 5 stars
“I went to Soft Shoe today to buy new shoes for my 20 month old twin grandsons. A daunting task to take on alone. The staff there was so helpful and helped entertain the boys while we tried on different sizes and styles. Our needs were pretty unique and they hung with us until we…
“I love Soft Shoe! The employees are so great and have great customer service. They go out of their way to help you. They also work with you and do everything they can to make the customer happy and satisfied. This is where my whole family gets their shoes and other clothing attire. My daughter…
“Visited the store for the first time since moving to Richmond 10 years ago. Not only impressed by the selection of quality brands, the prices, the sales but the customer service was outstanding and uncommon these days. We were greeted at the door, and Sandra helped my son find the perfect pair of Sperry’s in…