For nearly 30 years, we have been providing the ultimate in comfort, fashion and exquisite attention to detail in each shoe we produce. The family legacy of providing fine craftsmanship and unparalleled European comfort lives on in every pair of shoes. The Spring Step collections are designed with the quality and craftsmanship of true European tradition. All of our styles combine quality, comfort, technology and style to bring you everything that is important in a shoe. Driven by the mission to deliver a product that provides an extraordinary experience for your feet and provide that experience for every occasion in your life. Comfort in Every Step.
David and Avi Ben-Zikry are identical twins and co-founders of Spring Step Shoes. Their company sticks to core values instilled in them from a young age, when they were working in their father’s Israeli footwear factory.
David says, “We have always stuck to our core product values. And comfort is very tricky because it’s unlike fashion, where the buy is primarily based on look. Comfort is a question of feel and the ability to provide the same experiences season after season. You must adjust the face but not the soul, so to speak. It’s not easy. You really have to stick to certain comfort standards. In addition, the ability to understand footwear from all aspects—the design process, selecting the right materials, understanding the last measurements and knowing the market—is key. Most companies are divided into so many departments that they lack the necessary synergy to do it effectively. It’s very easy to make mistakes and to change your core values in such a process. I think being consistent in what we do has been one of our core success values.”
Avi says, “We love the creativity and the relationships that we have developed with our customers. We also love the ability to touch so many people.”
David emphasized, “Money is not what drives us. It’s the passion to make a good product and deliver a great experience. Every time we see a customer wearing our product it makes us feel good.”