Soft Shoe has been providing shoes to Richmond and surrounding counties since 1983. Since 1987, we have been in our current location on the EKU By-Pass. As our business and customer base has grown, so has our selection. By the beginning of 2014, Soft Shoe’s brand selection has grown to include over 100 brands of footwear for women, men, and children.
The employees of Soft Shoe all have one thing in common. They enjoy finding the right pair of shoes for each customer, one pair at a time. It’s the personal attention to each customer that sets us apart. Our goal is simple. Take care of our customers and do everything we can to send you out the door happy. This is an art that we’ve spent over thirty years perfecting, and we’re good at it!
A Richmond resident from birth, Charlie was excited to bring a new shoe store to Richmond in 1983. Charlie has made a career of finding out what kind of items the people of Richmond love, and bringing them to our town so our residents wouldn’t have to drive to Lexington unnecessarily. Charlie still works in the store daily. Contact Charlie
Keeping up with ladies fashion is not an easy task, but it comes very naturally to Lisa. As the primary women’s buyer, Lisa loves to find items that combine fashion, comfort, and value for our customers. She and Charlie each love spending a lot of time with their grandchildren too! Contact Lisa
MEN’S BUYER/MERCHANDISER, WORK FOOTWEAR BUYER, WOMEN’S ATHLETIC BUYER, INVENTORY MANAGER, SOCIAL MEDIA MARKETING, COMMUNITY OUTREACH
As a kid, Adam was so excited to get a new pair of shoes that he commonly slept with them next to his pillow on the night he brought them home. In 1999, his love of shoes carried him into employment at Soft Shoe. Adam is the men’s buyer, manages back room operations,manages Soft Shoe’s inventory, and serves as our web and social media administrator. Contact Adam
CHILDREN’S BUYER, ACCOUNTS RECEIVABLE
Renee has been at Soft Shoe since our founding in 1983! She works as Accounts Receivable and as our Kids Buyer. Contact Renee
Sarah came to Soft Shoe in 2013 with an extensive background in the shoe industry. Her love for shoes, customers, and leadership qualities launched her through the ranks of our management structure. Contact Sarah
Jackson Lainhart is a Richmond native and EKU Student. Jackson stays very busy serving the National Guard, attending class, and managing the stockroom at Soft Shoe. He also aids us with marketing and helps promote our state of the art foot scanner to area businesses. Jackson loves bringing fresh ideas to help our business and he’s always smiling! Contact Jackson.
Keeley Cooper is an EKU student with a passion for horses and agriculture. She began working at Soft Shoe in November of 2016 and quickly became a key player in our operation thanks to her tireless work ethic, good attitude, and incredible customer service. She loves to help people, and this job seems to be the perfect college job for her. We’re very thankful for Keeley! Contact Keeley.
Dylan Ballard is a graduate of Madison Southern High School and is currently studying to become a teacher. While Dylan isn’t contributing to ministries at Richmond House of Prayer, he is at Soft Shoe training our folks in the ways of excellent customer service and product knowledge. Contact Dylan