Everything we do is rooted in optimism. HOKA was born out of the unwavering belief
that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.
Next we pushed our pursuits forward — certain there was a way to design running shoes
that could be remarkably kind to the human body and still be world-class fast. Today, we make gear for pro runners and first milers, ultra-marathoners and mountain roamers, neighborhood walkers and wild trail runners, that lets moving go beyond performance.