Tru Luxe Jeans & Apparel

Forever on the hunt for the perfect pair of jeans, designer Nancy Bolen envisioned a line that successfully united the essential elements of great denim: fit, comfort and style. Today, her work has come to life in the Tru Luxe Jeans brand. Each product is made with a touch of stretch to flatter the body […]
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Adam Griggs
- Posted in Apparel, Our Brands
Nov, 09, 2018
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Mud Pie Apparel

Mud Pie is a lifestyle brand that creates delightful gifts to inspire all of life’s sparkling moments. Their aim is to add laughter, inspiration & joy to every day celebrations. Every piece designed is inspired by all of life’s sparkling occasions. From holiday happenings to every day celebrations, Mud Pie has a gift fit for the moment. […]
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Adam Griggs
- Posted in Apparel, Our Brands
Nov, 09, 2018
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Southern Fried Cotton

There’s Southern, then there’s Southern Fried…Southern Fried Cotton represents the Southern Fried lifestyle. Being Southern Fried, is combining a pinch of country and a dash of country club, the perfect blend of coastal days and dirt road nights. It’s a spoon full of good ole days mixed with an ounce of present. Add rustic and grit with […]
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Soft Shoe
- Posted in Apparel, Our Brands
Feb, 23, 2018
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True Grit

TRUE GRIT Pullovers Visionaries of industrial design, True Grit and dylan made their mark as innovators of casual luxury clothing with an added sense of California sophistication. Founded in 1991, both collections introduced classic silhouettes with denim inspired design details, all expertly crafted with authentic trims, vintage washes and luxe fabrications sourced from all over […]
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Adam Griggs
- Posted in Apparel, Our Brands
Sep, 15, 2017
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EKU Apparel

EKU Apparel Eastern Kentucky University is a regional, coeducational, public institution of higher education offering general and liberal arts programs, pre-professional and professional training in education and various other fields at both the undergraduate and graduate levels. Located in Richmond, Madison County, Kentucky, Eastern has a distinguished record of more than a century of educational […]
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Soft Shoe
- Posted in Apparel
Nov, 18, 2016
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UK Apparel

UK Apparel Wildcat Nickname The official nickname for the University of Kentucky’s athletics teams is “Wildcats.” The nickname became synonymous with UK shortly after a 6-2 football victory over Illinois on Oct. 9, 1909, on the road. Commandant Carbusier, then head of the military department at old State University, told a group of students in […]
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Adam Griggs
- Posted in Apparel
Nov, 18, 2016
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Under Armour

Under Armour It all started with a simple plan to make a superior T-shirt. A shirt that would provide top-notch performance and comfort so you could keep your head in the game. The result, a brand that would step to the forefront as the athletic go-to for practices, games and workouts. The diverse products of […]
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Adam Griggs
- Posted in Apparel, Our Brands, Shoes
Nov, 15, 2016
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Southern Marsh

Southern Marsh Known for its unique culture, beautiful people, and timeless dress – The South is an area of the country that still finds time to escape the hustle and bustle of big city life. Southern Marsh was inspired by that idea and influenced by those who understand the lifestyle as they take it with […]
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Adam Griggs
- Posted in Apparel, Our Brands
Nov, 15, 2016
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Simply Southern

Simply Southern Changing the South, One T-Shirt at a Time! Have you ever noticed that in the South, you can mix a bunch of patterns up and what comes out looks just fine? The folks at Simply Southern have mixed up some stripes, polka dots, and activities that the South holds dear – fishing, time […]
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Adam Griggs
- Posted in Accessories, Apparel, Our Brands
Nov, 15, 2016
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The North Face

The North Face Never Stop Exploring The North Face brand is named for the coldest, most unforgiving side of a mountain. They have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 […]
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Adam Griggs
- Posted in Apparel, Our Brands, Shoes
Nov, 02, 2016
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NEW ONLINE STORE!!
Foot Health Guarantee
When you purchase a pair of Aetrex Lynco Orthotic Insoles, we offer a 30 day unconditional comfort guarantee. If you are not satisfied for any reason, bring your Lynco Insoles back to Soft Shoes for a full refund within 30 days of purchase. [More Info]