We are expanding sport. Fifty years of listening to athletes, alongside our culture of innovation, has lead us to product and services that are increasingly inclusive and consider body, mind and life.
Our purpose is to move the world forward through the power of sport. Worldwide, we’re leveling the playing field, doing our part to protect our collective playground, and expanding access to sport for everyone.
Our Mission
Our mission is to bring inspiration and innovation to every athlete in the world. (If you have a body, you are an athlete.) We champion continual progress for athletes and sport by taking action to help athletes reach their potential. Every job at NIKE, Inc. is grounded in a team-first mindset, cultivating a culture of innovation and a shared purpose to leave an enduring impact.