New Arrivals: October 18th
Cooler and much more fall appropriate weather is here and we couldn’t be happier! Check out some more of our new, cool-weather favorites below! We’d love to know which item are you dying to wear?
New Arrivals and True Grit GIVEAWAY: October 11th
Heading into mid-October already and we have some gorgeous new arrivals in just in time for the fast-approaching holiday season. Get a jump start on your holiday shopping or indulge in some self-love with the goodies featured below! Also be sure to take advantage of our True Grit GIVEAWAY this month on Instagram. Head on…
Featured Products: October 4th
Hurray! October is finally here and along with it fall seems to have finally arrived! We have so many great fall arrivals pouring in daily and are “falling’ in love with each and every one. heck out some of this weeks favorites below and stop by to see our entire selection of boots, apparel, jewelry…
Featured Products and GIVEAWAY: September 27th
Hello friends! This little heat wave has us dying to wear our huge selection of new cooler weather arrivals. Come on Fall, don’t you know we have cute booties and fleece pullovers to wear? But the good news is, there’s a cold front on the way and tomorrow we should be waking up to much…
Featured Products: September 20th
Fall is officially just a few days away and we are more than ready to step into the new season. Think campfires, hiking, sipping on pumpkin spice lattes and best of all snuggling up in long sleeved Simply Southern shirts and this seasons most stylish and comfy footwear! Check out some of our favorites below…
Featured Products: September 13th
It may not officially be fall just yet but with the chilly mornings and evenings, rainy and crisp cool blue skies it sure feels like it’s here to stay. We’ve got a ton of fresh new fall arrivals in this week just in time for the season. Check out this weeks favorites below!
Featured Products: September 6th
We hope everyone had a fabulous holiday and had a blast sending off Summer this past weekend. Now that Fall is unofficially here temperatures are already dropping, days are already getting shorter and nights a little longer and we are finding ourselves reaching for our sweaters and booties! Embrace the new season and check out…
Featured Products: August 30th
Labor Day weekend is just days away and we’re ready to send off the unofficial end of summer with a bang! With cooler fall-like weather already greeting us in the mornings and evenings it’s definitely starting to feel like that time of year. Sharing a few of our favorite pieces that are great for seamlessly…
Featured Products: August 22nd
This week your friends at Soft Shoe would love to extend a big warm welcome to the EKU class of 2021! We wish you an amazing first week and are looking forward to meeting you soon! Whether you need athletic wear, EKU apparel to show off your Big E pride or cute, trendy and stylish…
Featured Products: August 14th
This week, your friends here at Soft Shoe would like to welcome back returning EKU students and say a big hello to all this years new students. We wish you an amazing and exciting new school year. Stop by and say hello, our super friendly and knowledgeable staff are here to fulfill all of your…