We are excited to announce our new Walk a Mile video series.
Soft Shoe is committed to providing the highest standard of customers service, the best selection of high quality brands of shoes, apparel and accessories, and a friendly and knowledgeable staff who understand all aspects of foot health. To help us continue to improve our services and expand our inventory, we’d love to connect with our customers … in other words, we need to walk a mile in their shoes. And that is the inspiration behind our “Walk a Mile in your Soft Shoes” series.
Our customers come from many different walks of life but one thing they have in common is they live busy lives and want comfort and style when it comes to their shoes. So we do not take a ‘one size fits all approach’, but we take time to get to know our customers, their lifestyle and their footwear needs. That is why we offer a large selection to meet the needs of our diverse customers:
Running shoes for running, exercising, sports or just for running around including Brooks, New Balance, Skechers, Nike, On, Saucony and Converse.- Rocky, Carhartt, Carolina, Ahnu, CAT, Dr. Martens, Muck, Timberland Pro, Red Wing, Irish Setter, Wolverine, Magnum, Nautilus & Ariat offer work boots and walking boots for construction workers, factory workers, service providers, farmers, riders and cowboys at heart.
- We have a huge selection of dress shoes, boots and booties for women who want to dress to impress without compromising comfort including Gabor, Hunter, Frye, Ugg, Toms, Born, Clarks, Rieker, Cobb Hill, Pikolinos, Fly London, Jack Rogers, Think, and Tamaris.
- Men’s dress shoes come in all styles and sizes with Johnston & Murphy, Sperry, Clarks, Born, Ecco and Rockport.
- Chacos, Birkenstock, Merrell, Olukai, Keen and Sanuk offer sandal footwear for those seeking outdoor adventure and exploration with long-lasting support and comfort.
- Style and additional comfort shoes are just a step away with Haflinger, Minnetowa, Rockport, Klogs, Vionic, Dansko, Spring Step or Naturalizer.
- For our smaller feet, we have children’s shoes in sizes from infant to school age: Stride Rite, John Deere, Toms, Nike, Merrell, New Balance, Skechers, Ugg, Chaco and Keen.
- SEE OUR LONG LIST OF BRANDS
Through our Walk a Mile series, we want our customers to tell their stories of where they walked a mile in their Soft Shoes. Did those shoes make their journey more comfortable? We also want to know what else we can do to improve their foot health and shopping experience at Soft Shoe.
Our Feet equipped in Good Shoes takes us to Great Places
“If we were meant to stay in one place, we would have roots instead of feet.”
Our feet do much more than keep us mobile, but are the foundation of our body. When we walk or run, our body goes through a complex set of steps that makes movement seem smooth and easy. It’s actually a complex cycle called the “gait” or walking cycle. And did you know that your toes provide balance and support when you walk? When you walk, your toes maintain contact with the ground about 75% of the time and help your feet to bear the weight of your body when you walk.
How many steps do we walk per day?
The average American walks 5117 steps per day, even though 10,000 are recommended.- Nurses walk about 8,648 steps on average, or 3.4 miles each day.
- Teachers walk an average of 4,726 steps per day.
- Factory workers walk an average of 9,892 steps per day.
- Servers (waiters and waitresses) average 10,087 steps per day.
- Retail staff average 7,360 steps per day.
- Children between the ages of 6-12 average 11,000 to 13,000 steps per day.
- College students walking all over campus average 7,700 steps per day.
- The average woman (including our moms) walks 3 miles more per day than the average male.
Did you know that 75% of Americans will experience foot problems at one time or another in their lives? It’s no wonder considering how much we expect of our feet. During an average day of walking, the forces on your feet can total hundreds of tons, equivalent to an average of a fully loaded cement truck. That is why at Soft Shoe our inventory of shoes is carefully selected not just because they look beautiful but are designed to make your daily journeys more comfortable.
Tells us your Story – Let us Walk a Mile in your Shoes!
We want to walk a mile in your “Soft Shoes” so we have a better understanding of our customers, their lifestyle and their footwear needs. This way we can continue to improve our services and choose our inventory with you in mind. We’d love to have an opportunity to showcase our customers’ stories and show our appreciation for sharing their Soft Shoe story.
- Take 5 minutes to completely fill out our Walk a Mile online form and you’ll receive a $10 Soft Shoe Gift Card!
- If we choose your story for our video series, we’ll give you a $100 Gift Card for your time and participation.
Get started now: 
I am a retired from EKU after serving as a librarian for 42 years. Although retired I still lead a very active life. I spend countless hours per week working in my home and yard. It is not unusual for me to put in 7,000 to 10,000 steps per day. My Vionic and Dansco shoes from Soft Shoe help me to be able to spend so much time on my feet working in my home and yard, working at Keeneland during both Spring and Fall live meets, running errands, helping out friends and family, tending my garden and canning and freezing the bounty for the winter months and even attending my weekly yoga class. Without the help of good shoes from Soft Shoe, my 70 year old feet would struggle 59do all I do. Thank you Soft Shoe.