Selfies with Santa for our Shoppers It’s the most wonderful time of the year … at Soft Shoe! We like to celebrate the holidays by showing our appreciation for our loyal customers and their families. How? First of all, we are bringing back our annual “Selfies with Santa” where we provide FREE photo ops with…
About Abby: Abby is an EKU Senior Student, majoring in Occupational Science, with a Masters in Occupational Therapy. She walks a good eight to ten thousand steps per day on campus and at her retail part-time job after school. She purchased her Hunter Rain Boots and orthotic insoles at Soft Shoe in Richmond. Why…
About Mendi: Mendi is President and CEO of the Richmond Chamber, she’s a busy mom, wife and new grandma! She is active in our community, supporting economic development and small business growth. Mendi is wearing her Converse Low-top Chuck Taylors at the EKU Town and Gown event, but also often wears her Frye Riding Boots…
History of Black Friday Black Friday is on November 24th and is traditionally the day when we work off all the calories we consumed the day before by shopping until we drop. Black Friday dates back to the early 1960’s because it was the official start of the holiday shopping season. Why? “Black Friday is a…
About Colleen: Colleen is a Richmond business owner as Developer and Designer at TWINE Market & Design, Community Activist, Mom of two and wife. Colleen is wearing her Keen sandals in black. Why did Colleen choose her Keen shoes? “This is my 2nd pair of Keens! I’m always looking for a pair of shoes with…
Check your holiday list twice at Soft Shoe The Holiday Season is officially here and the time when your to-do list begins to grow. Statistics show that Christmas shopping can cause as much physical stress as running a marathon and 60% of the shoppers hit festive shopping fatigue after just 32 minutes! Want to reduce the…
Fall and Winter is a time to cozy up, dress down, be comfortable and step out in style! We got you covered at Soft Shoe with a huge inventory of cozy, soft and fuzzy fleece pullovers, stylish long-sleeved tees, warm and durable vests, outerwear and jackets, as well as holiday printed shirts and EKU apparel…
We are excited to announce our new Walk a Mile video series. Soft Shoe is committed to providing the highest standard of customers service, the best selection of high quality brands of shoes, apparel and accessories, and a friendly and knowledgeable staff who understand all aspects of foot health. To help us continue to improve…
What is Paint the Town Pink? The 8th Annual Paint the Town Pink will be October 1-October 31. Paint the Town Pink is a month-long celebration to raise awareness about cancer to both men and women as they shop, dine and visit their daily and weekly businesses. The goals for Paint the Town Pink are:…
Fall is a time for cooler weather, falling leaves, Pumpkin Spice everything (from lattes to even pizza!), football, spooky nights and trendy boots! We got the latter covered at Soft Shoe with a HUGE inventory of every type of trendy boot for the Fall/Winter season. So as we are just starting to see cooler temps…