New Arrivals: May 22, 2018

June is just a week away, school’s out and Father’s day is a few weeks away so it’s the time of the year to unwind, relax and dip our toes in the ocean.  Our featured items this week have a great line up of fun, comfortable and stylish sandals and fun tees. Get ready for…

New Arrivals: May 8, 2018

May is the month of celebrating the moms and grandmothers of our lives, a time to celebrate the end of the school year, to congratulate our graduates and to take new journeys as Summer vacation plans begin to take shape.  In each of those various memory-making occasions, we want to look stylish, feel comfortable and…

Moms of Soft Shoe

My childhood is filled with memories of all kinds. Sitting above a small pond in a willow tree trying to spot frogs and crawdads while anxiously awaiting my mom’s snack delivery.  Holding my mom’s hand while walking through a store and hiding behind her anytime a stranger’s eye locked on to me. (She told me…

New Arrivals: April 24, 2018

May is almost here and so is the time for making plans for Graduation, Summer Vacations, and even Stay-cations! Soft Shoe is in step with all your Summer journeys regardless of how far you go or even if you decide to stay home and explore the beautiful Bluegrass.  This week’s featured shoes will bring comfort…

New Arrivals: April 10, 2018

Okay, although the experts swear it is Spring, the snow and cold weather persist regardless of what the calendars say and I know I’m not alone when I say that I am ready for Spring weather to finally arrive.  And even though today is still in the 50’s, the forecast shows 70’s by the end…