Selfies with Santa for our Shoppers It’s the most wonderful time of the year … at Soft Shoe!  We like to celebrate the holidays by showing our appreciation for our loyal customers and their families. How? First of all, we are bringing back our annual “Selfies with Santa” where we provide FREE photo ops with […]

History of Black Friday Black Friday is on November 24th and is traditionally the day when we work off all the calories we consumed the day before by shopping until we drop. Black Friday dates back to the early 1960’s because it was the official start of the holiday shopping season. Why? “Black Friday is a […]

Check your holiday list twice at Soft Shoe The Holiday Season is officially here and the time when your to-do list begins to grow. Statistics show that Christmas shopping can cause as much physical stress as running a marathon and 60% of the shoppers hit festive shopping fatigue after just 32 minutes! Want to reduce the […]

Fall and Winter is a time to cozy up, dress down, be comfortable and step out in style! We got you covered at Soft Shoe with a huge inventory of cozy, soft and fuzzy fleece pullovers, stylish long-sleeved tees, warm and durable vests, outerwear and jackets, as well as holiday printed shirts and EKU apparel […]

We are excited to announce our new Walk a Mile video series. Soft Shoe is committed to providing the highest standard of customers service, the best selection of high quality  brands of shoes, apparel and accessories, and a friendly and knowledgeable staff who understand all aspects of foot health. To help us continue to improve […]

The Soft Shoe staff is excited to introduce the newest ‘member’ of their team, Albert, to their Richmond KY store. Who is Albert?  Albert is the latest technology foot scanning system, by Aetrex Worldwide Inc. This new and improved technology represents a major leap in foot health analysis from their iStep Foot Scanner.  Aetrex saw […]