Call us  (859) 623-8561

805 Eastern Bypass #8
Richmond, KY 40475

Mon–Fri: 10:00am – 8:00pm
Sat: 9:00am – 8:00pm
Sun: 1:30pm – 6:00pm

Winter Clearance & Brooks Giveaway

Winter Clearance at Soft Shoe

“It’s the most wonderful time of the year” … post-Christmas.  Our customers look forward to our Winter Clearance each year for the incredible deals on our designer brands of boots, booties and shoes.  We have gone through the store and have marked down most all of our women’s boots and some apparel at 30-50% off.  We have so many cute and trendy styles from the best brands including Earth, Madeline, Fly London, Ugg, Bussola, Born, Rockport, Sofft, Dansko, Diba True, L’Artiste by Spring Step, Lucky Brand, Corky’s, Steven Madden and more ….

During our Winter Clearance, our inventory moves fast so the sooner you get to the store, the better chance you’re able to find the style, size and color you’re looking for. Here’s some of our season’s boots and booties that are on sale (for current selection, sale price and discount, please visit store for details):

GET FIT in 2019 with our Brooks Giveaway

It’s time to get fit! After all of our holiday indulgences, we feel a bit ‘weighed down’ after the season and looking to shed those unwanted holiday pounds. In fact 45% of set “losing weight or get in shape” as our New Years’ Resolution, but unfortunately the odds are against us.  According to U.S. News, approximately 80% of resolutions fail by the second week of February. So instead of falling into the same unsuccessful routine, this year let’s make a plan to keep those resolutions and get fit in 2019!

Here are some tips to keep the resolution to get in shape:

  1. First of all, keep your goals realistic and make a clear plan. Strive for a goal that is attainable, for example instead of completely eliminating a favorite food, limit the frequency and portions when you enjoy it. Instead of ambitious workout goals or running miles, instead start with a brisk walk for fifteen minutes and then work up your endurance for longer and more strenuous workouts as you go.
  2. Just start!  It’s already a week after New Years Day, so why wait?  Don’t wait for a Monday or the weekend, but get started today! As Thomas Jefferson said, “Never put off for tomorrow, what you can do today.”
  3. Outline your plan.  Writing down a plan of action, keeping a food and exercise journal of your progress and even including a friend or partner in your plan will help keep you motivated and on track. Implement healthy calorie-free rewards as you reach periodic goals, like a night out with the girls, a cute outfit or a new pair of shoes.
  4. Make adjustments as needed. If you’ve had a setback or you realize your schedule cannot maintain working out as often as you’d like, make needed adjustments. For example, if you initially started out working out 5-6 days a week, going down to 2-3 times on some weeks is not a failure. Just look at any extra days as a bonus.
  5. Be kind to yourself. The worst you can do is beat yourself up over a missed work-out or that piece of chocolate cake you now regret. Train your perspective on the long-term goal, and stop obsessing over today’s mishap. Thinking positively about your effort will keep you on track. And every now and then, reward yourself with a small treat.
  6. Enter the Soft Shoe Giveaway.  High quality shoes and workout clothes not only keep you motivated because you look great, but they will increase performance, decrease injury, soreness and fatigue. Soft Shoe is here to help! We are offering a New Years’ Resolution Giveaway by giving away ONE pair of either women’s or men’s Brooks running shoes. (See below for details).
  7. Get a FREE foot scan at Soft Shoe: When our staff know how to match the right orthotic insert or running shoe with your foot, you will find more comfort as you walk, work, play, stand and run. The recommended shoes can help ensure that the bones, ligaments and tendons in your feet and lower legs are aligned and positioned properly. This helps to ease pain and stress on the feet and can improve the functioning of the muscles over time. Soft Shoes offer this latest technology, a comprehensive foot scan, and analysis and recommendations by our trained staff for … FREE. It only takes a few minutes and no appointment is necessary.

BROOKS® RUNNING SHOES – The World Runs Better in Brooks

At Brooks, they “believe a run can change a day, a life, the world.” Running is a gift so run happy with Brooks, because they engineer their gear in the lab, but they bring it to life on the unique, real-world humans who will wear it. This is the result of tireless biomechanical research with runners of every size, strength and experience. But most of all, it’s the result of listening to their customers.

Soft Shoe has so many great Brooks® styles and colors for men and women including the Levitate 2, Ghost 11, Caldera 2, Richocet, Launch 6, Adrenaline GTS 19, Bedlam, Transcend 5, Glycerin 16, and more (see our featured styles below).


  1. Visit our Instagram page starting tonight, January 7 through January 14, 2019 (at midnight).
  2. Like the post featuring the Giveaway
  3. Follow us on Instagram.
  4. Tag as many friends as you like! (Each tag counts for an additional entry.)
  5. Giveaway ends on January 14th at midnight. Winner will be announced on January 15th. Participants must be 13 years or older and able to pick up their prize at our store in Richmond KY.

See our styles for MEN: 

See our styles for WOMEN:


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